seminar series VirtualWorking


SME successfully on the way to Enterprise 2.0

Three medium-sized companies from Upper-Austria and Salzburg received in the second half of 2014 „a customized training” for the introduction of Web 2.0 applications in their company. The goal was to increase the ability of innovation and the expansion of their market position. Responsible for the quality of content was the IT-business process specialist Cockpit-Consulting in cooperation with the University of Applied Sciences in Steyr.

Before the training-seminars has been started, Cockpit-Consulting in cooperation with the University of Applied Sciences in Steyr determinde the current stat of Web 2.0 applications in small and medium-sized enterprises, in form of an online survey called “e-falsh”. This survey supplied a clear picture of requirements at this enterprise size: Social software is mostly used in the companies, not according to a strategy-concept, but rather “bottom-up” executed by individual activities of dedicated employees.

The main focus of the seminar series thereby was in the area of communication and knowledge management. The didactical concept followed the "Blended Learning" method, which played an important role in that case. The contentual goal was a self-acquired strategic concept for the further development of the company in the direction of Enterprise 2.0 for every enterprise at the end of the training. Because of this ambitious not only the colleagues of the different departments participate at this training, but rather also the teamleaders were with them.

The first training started with a field trip into the world of Web 2.0. With the latest knowledge of research and application examples from different companies who have long been operating using this applications. Presented by teachers of the University of Applied Sciences Steyr, course “Digital Business Management” together with Cockpit-Consulting who presents use cases from the real-life of consulting. Stylishly in seminar rooms of the University of Applied Sciences Steyr.

The strengthen working started in the third training-unit. According to the method of “Learning by doing”, process maps were created in an interactive way by the University of Applied Sciences Steyr and Cockpit-Consulting together with the participants. The continuation of the process analysis made the companies by their own. Technically they were supported by virtual coaching again. Marion Eher, CEO of Blue Chip Software GmbH, Zell am See: “Examining the quality of our assurance processes of the websites developed by us we detected a valuable optimization potential. Instead of the quality checks based on Microsoft Excel software we have performed in former days, we will do it now on the web-based software, developed by us. This ensure our customers highest quality and save time”.

Then the next challenge was followed. The evaluated processes were rated by all employees of the companies in terms of quality and importance for the companies success. The resulting success factor analysis – realised by the employees themselves again – with the aid of provided calculation-templates, supplied a striking decision-making basis of needed change processes on the way to Enterprise 2.0 for the management.

In the close-down meeting each company presented its concrete catalog of measures for the year 2015. The participants of the training came to the conclusion that they have made a significant and profound step into the digital future of the business organization thanks due to this training.

The business unit manager Dieter Scheruga, of the participating company SoftSolution, St. Florian, get to the heart of it: “Through the success factor analysis we discovered vulnerabilities in our corporate communications that would not be realized so fast in our daily business. We will use this tool in the future again. We are convinced now, that we will be on the right path to Enterprise 2.0”

Ideas of further development measures in the companies were interesting for all participants


The link between research and practice provided interesting perspectives for the companies 


In interdisciplinary teamwork's new applications of Web 2.0 were intensively discussed


A new course of VirtualWorking is planned for June of 2015